Gunite pool construction, 3D design, and full backyard integration — engineered for your specific lot, soil, and the way your family actually uses water.
Most custom pool builds in Metro Atlanta change hands four or five times between design and start-up — each subcontractor with a different timeline and a different definition of “finished.” Primetime Pools handles every phase of the build in-house: design, excavation, shell, plumbing, coping, tile, decking, equipment, and chemical start-up.
Most backyard pools are picked from a five-shape catalog and dropped into a yard with a forklift. Ours are engineered for the specific lot — how the sun tracks, where the kids will run, where the grill lives now and where you’ll want it later — because a pool is a 30-year structure attached to your home, not a piece of furniture.
Every Primetime build starts with an on-site walk of your property. We measure the grade, photograph the sight lines from the kitchen window and the master bedroom, and ask how you’ll use the pool at 11 AM on a Tuesday and 9 PM on a Saturday. That conversation — not the catalog — drives the design. You’ll see the shape, coping, tile, decking, and surrounding hardscape in photo-realistic 3D before any contract is signed.
Georgia soil doesn’t forgive shortcuts. The red clay, the granite outcrops, the unpredictable drainage — these are the reasons a pool shell cracks in year three or shifts in year seven. Our shells are built with a hand-tied rebar cage, a continuous gunite pour, and oversized plumbing — the parts you’ll never see are the parts that decide how long it lasts.
“If the people building your pool are cutting a corner in week three, you’ll find out about it in year five — and you’ll pay for it every year after.”
Primetime Pools — Winder, GABefore a single shovel hits the dirt, you’ll see a photo-realistic 3D rendering of your finished pool, deck, and surrounding hardscape — built around the actual measurements, grades, and sight lines of your property.
Our on-site design walk takes 60 to 90 minutes. We walk the full perimeter with you, measure grade changes and setbacks, photograph the views from inside the house, and ask the questions that most builders skip — where your family actually spends time, how you entertain, which direction your morning coffee faces. Every one of those answers affects the pool’s placement, shape, and depth profile.
You’ll see the full design in 3D — shape, tile, coping, plaster, decking, lighting, water features, and the landscape around it — before you commit to anything. Revisions are included. Most clients iterate two or three times before we finalize, and we expect that. Getting the design right before excavation is the cheapest change we’ll ever make together.
Pool shell failure is almost always a base and rebar problem — not a surface problem. Georgia’s red clay and granite outcrops punish contractors who cut corners on the dig.
We excavate with our own equipment and operators. Every dig is over-excavated 6 inches in every direction to give ourselves room to form a properly curved rebar cage. The steel is hand-tied on-site to the exact radii and depth profile of your design — not pre-bent in a shop and dropped in. Bonding wire is installed per NEC code and tested before the shell is shot.
Gunite is applied in a single continuous pour by a certified nozzleman — not piecemeal across multiple days with cold joints that become weak points later. The shell is hand-floated and cured properly before we move on to tile and plumbing. Shortcuts at this stage — thinner walls, skipped bonding, cold joints, insufficient rebar — are invisible at fill and catastrophic at year seven.
The surface is where your pool stops being a pool and starts being yours. Tile, coping, and plaster are also the finishes most contractors rush — because the crew doing them is usually a subcontractor paid by the foot.
We carry the full material palette: glass mosaic waterline tile, natural travertine coping, cut stone coping, Pebble Tec aggregate plaster, quartz plaster, and traditional white plaster. You’ll see physical samples on-site during the design walk — not photos on a phone — and we’ll narrow the selection around your home’s exterior, your landscape, and the color of light your yard actually gets.
Waterline tile is hand-set with mapei adhesive and grouted with a darker contrasting grout that pops the tile profile. Coping is dry-fit before mortaring so every cut is confirmed before it’s permanent. Plaster or Pebble aggregate is applied by the same crew that’s finished hundreds of Georgia pools — not a different sub each week.
The equipment pad is where most pools develop problems in years three through seven — under-sized plumbing, single-speed pumps, and outdated controls that cost more to run than they should.
We plumb every pool with a 2-inch Schedule 40 PVC minimum, oversized skimmers and returns, and a filter sized for the real water volume — not the bare-minimum chart a volume builder would use. The result: quieter circulation, faster turnover, cleaner water, and lower chemical consumption for the life of the pool.
Every Primetime pool comes standard with a variable-speed pump, a cartridge or DE filter sized for the volume, color-change LED main lights, and smart automation — Pentair ScreenLogic or Jandy iAquaLink depending on the equipment package. You’ll run pumps, heater, lighting, and water features from your phone. Scenes for parties, night swim, or morning laps are one tap.
Every custom pool project we take on in Metro Atlanta starts with a site assessment — soil, grade, drainage, utilities, sight lines. We’re building permanent infrastructure on your property. That conversation happens before the first proposal, not after.
We don’t subcontract the phases that matter. The crew that walks the site with you on day one is the crew that pours your gunite, sets your coping, and turns on your pump. This matters because pool construction is a sequence of judgment calls made in the field — decisions that can’t be fully specified on paper. Those judgments are ours, every time.
We’re locally owned, fully insured, and based in Winder. If your pool needs something in year five, we’re still the people answering the phone.
No pressure. No obligation. One honest site visit and an honest conversation about what’s possible — and what it actually costs.
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